Sunday never reached you. So Friday is open again.
Last weekend's final day didn't go out the way it should have, and a lot of you never got the chance to finish. Friday we open for one day to make it right — same prices, none of the fees.
- ✓
Preview & Unlimited Edit free ($19.95) — photos of the finished piece, changed until you love it.
- ✓
Rush Production free ($49) — 3–4 days of making instead of 3–4 weeks.
- ✓
Free shipping ($9.95), tracked to your door — on any order, however small.
WHY THIS EXISTS
We got last Sunday wrong.
We ran a three-day sale. The final day never properly reached a lot of you — a message that should have gone out didn't, and the emails that did go out landed with far fewer people than the two days before.
We only found out when we pulled the numbers this week. By then it had closed. Someone had spent the whole weekend deciding on a doll of her mother, made up her mind on Sunday night, and came back to a shut door. She wasn't the only one.
So we're opening it again. Friday, one day.
But not the same deal — and here's why.
The people who bought last weekend got a percentage off. If we ran that again five days later, we'd be quietly telling them their deadline meant nothing. So the percentage is gone, and it isn't coming back this month.
What's left is the part that costs you real money without ever showing up as a discount: the three services we normally charge for. On Friday all three are free — $78.90 of them, on any order, however small.
— Denny
Founder, My Dollfy
PORTRAIT DOLLS · WITH A PHOTO CARD
MOST ORDEREDThe Doll With a Photo Card — their face, in yarn.
Crocheted from one photo — the hair, the glasses, the cardigan — standing beside a printed card with their photo and the words you choose. The keepsake most of you order for someone who isn't here.
Our best sellers — swipe.
No code to type — free preview, free rush and free shipping apply automatically at checkout.
The extras become free the moment the doors open Friday.
NURSERY
BEST CLICK RATE THIS SUMMERThe Pet Baby Mobile — your dog, sitting on the moon.
The family pet, crocheted from a photo and sitting on a crescent moon above the crib — the piece our nursery families ask about most.
Our best sellers — swipe.
No code to type — free preview, free rush and free shipping apply automatically at checkout.
Rush is free on Friday — in time for the nursery, not after.
CARRY-ME TOTES & CHARMS
NEW THIS SUMMERThe Carry-Me Tote — embroidered, with a mini-me on the strap.
Heavy canvas, your pet's portrait and name embroidered by hand, and a crochet charm of the same pet clipped to the strap. Or just the charm, for any bag you already own.
Three ways to carry them.
No code to type — free preview, free rush and free shipping apply automatically at checkout.
The bags are the fastest thing we make — Friday's rush covers you comfortably.
THE DOLLFY WAY
Made the slow way. By hand.
Nothing sits in a warehouse. A doll, a mobile, a tote — each one goes to a person at a bench who makes that one thing, then the next. Which is why the shop does not have inventory. It has a calendar.
- 07Made after you order — nothing sits in a warehouse waiting.
- 08One artisan, one bench, one piece at a time — Elena keeps the board.
- 09You approve a photo of the finished piece before it ships.
Which is also why a missed day matters here — a week of the calendar is a week of somebody's bench.
SERVICE, NOT A DISCOUNT
The free part works on every single thing we make.
We could have thrown in an accessory. But an accessory that fits a doll does nothing for someone ordering a mobile — so the free part is service, and service works on everything.
AND EVERYTHING ELSE
Not one collection. Everything.
Dolls, nursery mobiles, bags and charms, ornaments, apparel — every line in the store is in on Friday.
Pick your line now, so Friday is just the part where you press start.
Nothing to do until Friday.
No sign-up, no keyword, no waiting on a text. On Friday at 9 AM this page turns on and both codes attach themselves to your visit. They're printed here too, in case you'd rather type them.
One day. Then the extras go back to full price.
You're in.
Both codes are already applied to this visit. Add anything to your cart and you'll see them at checkout: Preview & Unlimited Edit free, Rush free, shipping free.
That was the day.
The extras went back to full price at midnight. Everything we make is still here, made to order, at its normal price.
Browse the collectionQuestions? We've got you.
When can I buy?
Friday, Aug 28, from 9:00 AM until midnight. One day — the make-good for the Sunday that didn't reach you.
Why isn't the percentage back?
Because the people who bought last weekend took us at our word about the deadline. Repeating the same discount five days later would make that word worthless. What's free instead is the service side — preview, rush and shipping, $78.90 in total.
Do I have to type a code?
No. Arriving through the link sets both codes on your visit, and you'll see them at checkout. If one is ever missing, both are printed on this page: AUG28SHIP and AUG28PREVIEW.
How does free rush work?
At checkout, choose the Rush option under shipping — on Friday it costs $0, because the same code that frees shipping frees the rush option with it. Three to four days of making instead of three to four weeks.
Will it really look like them?
Yes — and on Friday you see it first for nothing. Preview & Unlimited Edit is free: we send photos of the finished piece and change anything until you love it.
I bought last weekend. Did I lose out?
No — that's the whole point of not repeating the discount. You paid the lowest product price we've offered this year. If your order hasn't shipped yet and you'd like the preview added, reply to your confirmation email and we'll sort it.
Does it apply to everything?
Every product — dolls, mobiles, totes and charms, ornaments, apparel. Small add-ons like Shipping Protection keep their price.
★★★★★ Loved by 100,000+ families · you approve it before it ships
— Denny
Founder, My Dollfy